Blog of Christopher Chouputra
All about me, myself and Everything
Posts tagged indonesia
Pieter Tanuri and the Tire Industry
Jan 17th
Indonesia as I look at it has a great economic potential with giant companies such as Grup Orang Tua, Indofood, Garudafood, Siantar Top and many others are rising to the top. PT Multistrada Arah Sarana Tbk. (MASA), with Pieter Tanuri served as the President Director, is heading towards the same direction.
What is interesting about this business is that Multistrada as local manufacturer had to deal with global brands such as Bridgestone, Goodyear, Michelin, Dunlop, Toyo Tire and Pirelli. However, Multistrada had caused quite a stir and grab the market. Achilles, Multistrada ’s flagship product, like the ancient Greek mythology, “muscle” Achilles was so strong. In fact, Achilles has been successful in foreign countries. Not surprisingly, the manufacturer, PT Multistrada Arah Sarana Tbk., smiles broadly as to record net sales of Rp. 1.3 trillion in 2008 and maybe another surprise for 2009 when the financial result is released.
One of the key success factor for Multistrada is from its low price as compared to the “Big Boy” such as Michellin, Bridgestone, Continental, Pirelli and Goodyear. The price for Achilles is way down there. “If the Big Boy sells 17 inch for US$ 150, then I will sell for $50. But, I am already satisfied because the margin is big enough,” J. Sukarman, Operational Director of PT Multistrada Arah Sarana Tbk. said. Pricing is only one of the strategy and as in Achilles’s case, Multistrada has created a number of innovation by providing fashionable tire concept with size that is larger than that is available in the market.
This is only the begining of Multistrada’s success story as they continue to improve their product to strive not only to produce world class product but also to be globally recognized brand.
Mobile Monday – BlackBerry Application, Service & Content Development
Nov 3rd
I was so excited when I went to the Mobile Monday event yesterday as the topic of the presentation is Blackberry. There were more than 150 people came to this event and there aren’t enough seat available for all. Blackberry has been very well accepted by the community in Indonesia, myself included, and especially in Jakarta. The growth of the data traffic by now has been growing more than 842% relative to January 2009 and that is just from a minority of mobile phone users here.
Indonesia Monthly Blackberry Traffic Growth
I have actually seen BlackBerry since 2003 and it is being used widely by enterprises in Canada back when it was only has black & white screen. It was a popular device among enterprise users as they have their email pushed to their mobile device rather than having to check their inboxes using a PC or laptop which decreases response time. Advanced by the highly secured RSA encryption makes it a natural choice for company that do not want to be eavesdropped by packet sniffers.
In the event I had the chance to hear the experience, thoughts, insights sharing from people like:
- Agung Wijanarko (Indosat) – A self proclaimed BlackBerry evangelist, one of a few people following BlackBerry steps in Indonesia since its infancy. He shows us how the BlackBerry has been growing in Indonesia and there are a lot of potential as the price of such device is dropping rapidly
- Willson Cuaca (Foyage) – Founder of XSago.com which has developed Foyage, the Location Based Service (LBS) application. Willson and the team developed an application that works like a radar where it shows information that is in close proximity to the device.
- Fahmi Gustiawan (Pravina) – whose company help the implementation of BlackBerry-based m-Gov in DKI… also featuring our special guest from Bappeda DKI. His company developed an application that helps government officials to monitor progress and updates through BlackBerry handset in real time.
- Deddy Avianto (id-berry) – experience businessman in BlackBerry specific content & applications…. “Theme” is his middle name. Deddy have made many out-of-the-box themes which many have been reviewed globally and seems to be profitable.
- Ronald Ishak (Domikado) – cool and popular lifestyle apps – Indonesian made. The thing I like about Domikado is that it has a very sleek user interface which also works on my BlackBerry Storm 9530. It has a bunch of information and features such news, foreign exchange and stock index. The only concern I have about this is it is very general and it seems to be another Viigo.
- Mark Hanusz (Jakarta Globe) – Founder Equinox Publishing. Mark Hanusz team has developed a news application that works on BlackBerry and can be downloaded on http://www.globedm.com/ as of yesterday.
- Michael Smith (Yahoo!) – Michael appearance was a surprise as I wasn’t informed that anyone from Yahoo! will be coming to the event. He is the Director of the Yahoo Developer Network for South East Asia and he is coming to launch the first Open Hack Day in South East Asia on November 21st and 22nd, 2009. Those who are interested can register for Open Hack Day here.